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FILM  -  TV / CINEMA FILM / INTERNET FILM

F 1 - Foods.

F 2 - Alcoholic & Non-alcoholic drinks. Tobacco and cigarette.

F 3 - Household. Cosmetics, beauty & Toiletries. Pharmacy.

F 4 - Home appliances & furnishings, electronics & audio-visual. Business equipment & services.

F 5 - Cars & automotive services.

F 6 - Clothing, footwear & accessories.

F 7 - Banking, investment & insurance.

F 8 - Commercial Public Services, telecommunications, private healthcare and private education.

F 9 - Charities & non-profit.

F 10 - Corporate image.

F 11 - Retail stores.

F 12 - Restaurants & fast food outlets.

F 13 - Publications & media.

F 14 - Travel, transport & tourism. Entertainment & leisure.

F 15 - Low budget film.

F 16 - Internet & viral film.

F 17 - Corporate Social Responsibility.

F 18 - Public Sector, local authorities and government departments, public education, infrastructure and military.

F 19 - 360° Virtual Reality & Augmented Reality

*Campaigns: Each film within a campaign must be entered and paid for as a single entry.

Entries will be considered by the jury both individually and as a campaign.

 

RADIO

R 1 - Foods.

R 2 - Alcoholic & Non-alcoholic drinks. Tobacco and cigarette.

R 3 - Household. Cosmetics, beauty & Toiletries. Pharmacy.

R 4 - Home appliances & furnishings, electronics & audio-visual. Business equipment & services.

R 5 - Cars & automotive services.

R 6 - Clothing, footwear & accessories.

R 7 - Banking, investment & insurance.

R 8 - Commercial Public Services, telecommunications, private healthcare and private education.

R 9 - Charities & non-profit.

R 10 - Corporate image.

R 11 - Retail stores.

R 12 - Restaurants & fast food outlets.

R 13 - Publications & media.

R 14 - Travel, transport & tourism. Entertainment & leisure.

R 15 - Corporate Social Responsibility.

R 16 - Public Sector, local authorities and government departments, public education, infrastructure and military.

*Campaigns: Each Radio ad within a campaign must be entered and paid for as a single entry.

Entries will be considered by the jury both individually and as a campaign.

 

PRINT & PUBLISHING

P 1 - Foods.

P 2 - Alcoholic & Non-alcoholic drinks. Tobacco and cigarette.

P 3 - Household. Cosmetics, beauty & Toiletries. Pharmacy.

P 4 - Home appliances & furnishings, electronics & audio-visual. Business equipment & services.

P 5 - Cars & automotive services.

P 6 - Clothing, footwear & accessories.

P 7 - Banking, investment & insurance.

P 8 - Commercial Public Services, telecommunications, private healthcare and private education.

P 9 - Charities & non-profit.

P 10 - Corporate image.

P 11 - Retail stores.

P 12 - Restaurants & fast food outlets.

P 13 - Publications & media.

P 14 - Travel, transport & tourism. Entertainment & leisure.

P 15 - Corporate Social Responsibility.

P 16 - Public Sector, local authorities and government departments, public education, infrastructure and military.

*Campaigns: Each Print & Publishing ad within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign.

 

OUTDOOR  -  BILLBOARDS / STREET POSTERS & INDOOR POSTERS / AMBIENT

O 1 - Foods.

O 2 - Alcoholic & Non-alcoholic drinks. Tobacco and cigarette.

O 3 - Household. Cosmetics, beauty & Toiletries. Pharmacy.

O 4 - Home Appliances & Furnishings, electronics & audio-visual. Business equipment & services.

O 5 - Cars & automotive services.

O 6 - Clothing, footwear & accessories.

O 7 - Banking, investment & insurance.

O 8 - Commercial Public Services, telecommunications, private healthcare and private education.

O 9 - Charities & non-profit.

O 10 - Corporate image.

O 11 - Retail stores.

O 12 - Restaurants & fast food outlets.

O 13 - Publications & media.

O 14 - Travel, transport & tourism. Entertainment & leisure.

O 15 - Ambient: Special solutions, live events, outdoor experiences.

O 16 - Corporate Social Responsibility.

O 17 - Public Sector, local authorities and government departments, public education, infrastructure and military.

*Campaigns: Each Outdoor ad within a campaign must be entered and paid for as a single entry.

Entries will be considered by the jury both individually and as a campaign.

 

CYBER & MOBILE

CM 1 - Web banner & online ad.

CM 2 - Website & microsite.

CM 3 - Branded games.

CM 4 - Social media.

CM 5 - Online Content.

CM 6 - Web apps. Mobile/Tablets applications.

CM 7 - Messaging campaigns, including SMS, MMS and mobile email.

CM 8 - Online video, social video, interactive video & webisodes.

CM 9 - 360° & Virtual Reality Videos,  Augmented Reality.

*Campaigns: Each Cyber or Mobile ad within a campaign must be entered and paid for as a single entry.

Entries will be considered by the jury both individually and as a campaign.

 

CREATIVE USE OF DATA

DT1 - Digital use of data.

DT2 - Others use of data.

 

INNOVATION

INN 1 - Creative & Strategy innovation.

INN 2 - Innovative technology.

INN 3 - Product innovation.

INN 4 - Innovative use to change the world.

INN 5 - Low budget Innovation.

*Campaigns: Each Innovation ad within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign.

 

PLANNING & STRATEGY

PS 1 - Planning & Strategy Hispanic

PS 2 - Planning & Strategy Beyond Hispanic

*Campaigns: Each Planning & Strategy ad within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign.

 

CRAFT

- FILM CRAFT

C 1 - Direction.

C 2 - Cinematography.

C 3 - Editing.

C 4 - Copywriting.

C 5 - Sound Design.

C 6 - Music.

C 7 - Production Design / Art Direction.

C 8 - Casting & Performance.

C 9 - Visual effects.

C 10 - Animation.

- RADIO CRAFT

C 11 - Copywriting.

C 12 - Music.

C 13 - Sound Design.

C 14 - Casting & Performance.

- PRINT & PUBLISHING / OUTDOOR / DESIGN CRAFT

C 15 - Copywriting.

C 16 - Art Direction.

C 17 - Illustration.

C 18 - Photography.

- DIGITAL CRAFT

C 19 - Visual Digital Design.

C 20 - User Experience.

C 21 - Content.

C 22 - Games, VR, AR, 360°, moving images.

- EVENTS AND EXPERIENTIAL

C 23 - Events, installations and branded experiences.

- BEYOND HISPANIC

C 24 - Film.

C 25 - Radio.

C 26 - Graphic media.

C 27 - Digital.

C 28 - Events and Experiential.

*Campaigns: Each Craft within a campaign must be entered and paid for as a single entry.

Entries will be considered by the jury both individually and as a campaign.

PRODUCTION COMPANIES OR POST PRODUCTION COMPANIES CAN ENTER IN THE CRAFT CATEGORY ONLY.

 

DIRECT

DR 1 - Flat & dimensional mailing.

DR 2 - Use of digital marketing, digital platforms, mobile marketing, social commerce.

DR 3 - Ambient Media: Large or Small scale.

DR 4 - Direct response broadcast: TV, radio & infomercials.

DR 5 - Strategy: acquisitions, retention, product launches (B2B and B2C audiences).

*Campaigns: Each Direct ad within a campaign must be entered and paid for as a single entry.

Entries will be considered by the jury both individually and as a campaign.

 

PROMO & ACTIVATION

PA 1 - Use of Promo & Activation: guerrilla marketing, promotional stunts, live advertising, live shows/concerts/festivals, exhibitions, digital installations.

PA 2 - Use of Customer in-store experience.

PA 3 - New product launch/re-launch or multi-product promotion.

PA 4 - Use of online advertising, other digital platforms, social platforms, social audience in a promotional campaign.

*Campaigns: Each Promo & Activation ad within a campaign must be entered and paid for as a single entry.

Entries will be considered by the jury both individually and as a campaign.

 

DESIGN

D 1 - Self-promotion. Posters. Flyers, tickets, invitations, postcards, holiday and other greeting cards. Calendars. Books. Promotional Items. Annual reports & information design.

D 2 - Creation of a new brand identity. Rebrand/Refresh of an existing brand.

D 3 - Broadcast and animated communication.

D 4 - Packaging & Product design.

D 5 - Digital design.

D 6 - Experiential design

*Campaigns: Each Design within a campaign must be entered and paid for as a single entry.

Entries will be considered by the jury both individually and as a campaign.

 

BRANDED CONTENT & ENTERTAINMENT

BCE 1 -  Audiovisual branded content.

BCE 2 - Talent feature entertainment.

BCE 3 - Brand experience.

BCE 4 - Digital Branded content and games.

BCE 5 - Sports and events.

BCE 6 - Music and performance.

*Campaigns: Each Branded Content & Entertainment ad within a campaign must be entered and paid for as a single entry.

Entries will be considered by the jury both individually and as a campaign.

 

PR

PR 1 - Foods.

PR 2 - Alcoholic & Non-alcoholic drinks. Tobacco and cigarette.

PR 3 - Household. Cosmetics, beauty & Toiletries. Pharmacy.

PR 4 - Home appliances & furnishings, electronics & audio-visual. Business equipment & services.

PR 5 - Cars & automotive services.

PR 6 - Clothing, footwear & accessories.

PR 7 - Banking, investment & insurance.

PR 8 - Commercial Public Services, telecommunications, private healthcare and private education.

PR 9 - Charities & non-profit.

PR 10 - Corporate image.

PR 11 - Retail stores.

PR 12 - Restaurants & fast food outlets.

PR 13 - Publications & media.

PR 14 - Travel, transport & tourism. Entertainment & leisure.

PR 15 - Corporate Social Responsibility.

PR 16 - Public Sector, local authorities and government departments, public education, infrastructure and military.

*Campaigns: Each PR within a campaign must be entered and paid for as a single entry.

Entries will be considered by the jury both individually and as a campaign.

 

USE OF MEDIA

M 1 - Film and Cinema.

M 2 - Radio and audio.

M 3 - Print & Publishing.

M 4 - Outdoor.

M 5 - Cyber & Mobile.

M 6 - Direct, Promo & Activation.

M 7 - Shows, events and entertainment.

M 8 - Multimedia platforms.

*Campaigns: Each Media within a campaign must be entered and paid for as a single entry.

Entries will be considered by the jury both individually and as a campaign.

 

INTEGRATED

INT 1 -  All entries.

There are no categories in Integrated campaigns. All entries will be judged together.

 

BEYOND HISPANICENTRIES SUBMITTED FOR GENERAL MARKET (NON-U.S. HISPANIC), OR FOR OTHER COUNTRIES CREATED BY U.S. HISPANIC AGENCIES

BH 1 - Film.

BH 2 - Radio.

BH 3 - Print & Publishing.

BH 4 - Outdoor.

BH 5 - Cyber, Mobile.

BH 6 - Data

BH 7 - Innovation.

BH 8 - Direct,

BH 9 - Promo & Activation.

BH 10 - Design.

BH 11 - Branded Content & Entertainment.

BH 12 - PR.

BH 13 - Media.

BH 14 -Integrated.

*Campaigns: Each Beyond Hispanic ad within a campaign must be entered and paid for as a single entry.

Entries will be considered by the jury both individually and as a campaign.

ENTRIES SUBMITTED FOR GENERAL MARKET (NON-U.S. HISPANIC), OR FOR OTHER COUNTRIES CREATED BY U.S. HISPANIC AGENCIES

There is no limit to the amount of entries per participant.